The Luxembourg Philharmonic Orchestra (Orchestre Philharmonique du Luxembourg or the OPL) is the national orchestra of Luxembourg. Lead by music director Emmanuel Krivine, the OPL has positioned itself as a cultural ambassador of Luxembourg and be the number one orchestra in the region.
Pentagram partner Justus Oehler, who developed the identity for the Philharmonie Luxembourg in 2005, was commissioned to design the Orchestra’s new identity with the goal of making the OPL an internationally recognised brand.
The new mark is comprised of four overlapping transluscent colour rings (cyan, green, magenta and yellow), resulting in a multi-colour blossom-like symbol that forms the shape of the letter O. The identity brings a sense of energy, diversity, fun and passion to the OPL brand.
Final outcome for the mapping project
Format : Concertina
The photograph used in the concertina belongs to my dear friend Poulomi Basu, who was kind enough to let me experiment with it.
Idea generation for the mapping project
Using the concept of pixels, where the most pixelated image represents the lowest percentage of how the 2 genres photographers would brand themselves and vice versa.
Applied the concept of ‘Offbeat’ into packaging, to make one side of the box asymmetrical.This asymetrical sides idea would be applied into other boxes of various shapes just to uphold the concept of ‘something different’ and bring in the element of a pleasant surprise.
Similar to the idea of asymmetrical packaging boxes are the menu cards. The design shows a certain amount of movement between the two menu cards. ‘Offbeat’ defies anything that is rigid, allowing room for fluidity and difference.